I would like to share another thought from the book: 150 Ways to Spark Innovation During Times of Change. "Package your product like it's the best in the world".

Immediately in the church we can cringe at the thought of packaging a product - yet how often have we gone to a website or picked up a piece of printed material and immediately moved on because of the poor quality of presentation. We live with the reality of a media saturated society and by now must know that people coming to learn about a particular church have certain expectations. (I am very thankful for the emphasis put on the website at PCM.)

Do we believe this incredible Good News of Christ deserves attention to presentation? It strikes me that so many faithful pastors give this attention to sermon preparation and presentation. Are we consistent in sharing beyond our walls with this same diligence?